How Mobile Has Redefined the Consumer Decision Journey

A free eBook to help you master the mobile journey.

How mobile has redefined the consumer decision journey.

What's In The eBook?

When people shop, a smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers’ micro-moments. Here, Google reveals the mobile retail trends shaping the industry and why they matter.

Inside You'll Find:

  • Retail Moments that Matter
  • Snapshot of Real Shopper’s Search Behavior
  • I-Want-To-Buy-It Moments
  • Mobile’s Growing Role in Shopper’s Decision
  • Three Steps to Set Your Brand Up for Success
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