What's In The eBook?
When people shop, a smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers’ micro-moments. Here, Google reveals the mobile retail trends shaping the industry and why they matter.
Inside You'll Find:
- Retail Moments that Matter
- Snapshot of Real Shopper’s Search Behavior
- I-Want-To-Buy-It Moments
- Mobile’s Growing Role in Shopper’s Decision
- Three Steps to Set Your Brand Up for Success